It's no secret, HTC has an image problem. Despite consistently creating some of our favorite phones, it's failed to reach the heights of popularity of manufacturers like Samsung. That could soon change. In what is almost certainly not a coincidence, HTC has hired Samsung's former Chief Marketing Officer, Paul Golden. The Verge confirmed the rumor, first picked up by Bloomberg, earlier this afternoon. Golden, who "created and launched the highly successful Galaxy brand for Samsung," according to his LinkedIn profile, was reportedly hired on as a consultant to Chairwoman Cher Wang.