Ask any smoker: quitting is hard. Cigarettes become a part of your daily life, a habit that's not only hard to break, but hard to keep track of. "Tracking is one of the most important factors in one's health," Ata Ghofrani told us at a recent Haxlr8r event. "Being cognizant of our smoking behavior." Ghofrani and his partner, Kuji Nakano were looking for a way to track and reduce their smoking behavior, but found most health apps were dedicated to promoting positive behavior, not reducing negative ones. They soon teamed up to create Quitbit: a cigarette lighter that keeps track of how much you smoke.