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Philips helps to re-create Times Square in a Moscow shopping mall


Russia and the US may not be best buds right now, but that hasn't stopped the former building a homage to one of New York's famous landmarks in its newest shopping mall. The VEGAS Crocus City teamed up with Philips' booming lighting business to build a scaled-down version of Times Square, complete with the red bleachers found on the TKTS booth on 47th street. Naturally, the lighting company supplied both jumbo screens and its Color Kinetics LEDs for the inside and outside of the building, which can show off 16 million colors and broadcast text and graphics depending on what's required. We bet the team over at the Allianz Arena are now casting some envious glances east.

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