Latest in Apps

Image credit:

Women are more prone to spending cash on in-app purchases

Share
Tweet
Share
Save

Sponsored Links

Ladies, I'm not blaming you for the fact that Kim Kardashian's obnoxious celebrity simulator is raking in huge mounds of cash, but a new study says you're more likely to embrace in-app purchases if you lack a Y chromosome. The data -- gathered by analytics firm Flurry -- shows that women make 31% more in-app transactions than men, and spend 35% more time with mobile games overall.

The study, which sampled games on over a million devices, also showed trends within specific game genres. Men were more likely to spend time on strategy and competitive card games, while women played more solitaire, and simulation titles -- like Kim Kardashian's new game.

Women were also found to be more "loyal" to the games they played, showing more dedication over a 7-day period than men. This makes sense of course because men hunt and women nest... right?

In this article: apps, gaming, kim kardashian, news, study
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Shares
Share
Tweet
Share
Save
Comments

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr