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Sky Sports to go free for the first day of the Premier League

Matt Brian, @m4tt

As if launching two new channels wasn't enough, Sky Sports has another piece of programming-related news to share today. The company has shared that it's going to open all seven of its Sky Sports channels to Sky, Virgin Media and Talk Talk TV customers this Saturday (August 16th), allowing a potential 15 million viewers to to watch one of the first matches of the 2014/15 Premiership season. Arsenal vs. Crystal Palace will be just one of the key contests shown on Sky Sports' channels on that day, with England's 5th Test against India, Australia vs. New Zealand in the rugby, live PGA Golf and dutch football coverage also in the lineup. Once you've got a taste, Sky hopes you'll sign up to its Sports package, subscribe to its free two-year broadband deal and deliver a fresh blow to BT in the process.

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