The Xbox press conference, live from Gamescom in Cologne, Germany, goes live at 2PM CEST (8AM ET, 5AM PT, 1PM UK). In other words, any minute now. Watch the livestream right here and be sure to follow along with our liveblog straight from the press conference.
Update: The stream may be over, but the good times keep on rolling. We have all the announcements from the event on hand, plus an archived version of the stream embedded below.