What's the quickest way to lose 5 pounds? Why Photoshop, of course. If you've picked up a magazine anytime in the last 15 years, you've probably been treated to a digitally manipulated parody of the human form. The practice of photoshopping flaws out of models, celebrities and musicians has become so commonplace, we almost don't think about it -- but the unrealistic expectations set these visual falsehoods creates artificial (and unobtainable) standards of beauty. Now, the Brave Girls Alliance is fighting back, asking advertises to take a "Hero's Pledge" to not alter the shape of size of their models or, if they do, to clearly mark the altered images as photoshopped and unrealistic. The first company to sign up? ModCloth, a popular online clothing retailer.