Two years ago, Contrast's David Barnard released Launch Center Pro, a handy utility that lets iPhone users launch apps as well as complex, custom workflows (my initial review here). It's super useful and was embraced by -- let's face it -- the geeks (you can say "power users" if it makes you feel better). Today, David and his team have introduced Contact Center, (free) bringing the power of Launch Center to the masses, and I think it's a great idea.
Those familiar with Launch Center Pro will feel right at home with Contacts Center. It features a 3x5 grid of white squares, which you populate with icons representing the shortcuts you've created. The bottom row hosts ads which can be removed via in-app purchase. A gear icon in the upper left opens the app's preferences, while the pencil icon in the upper right lets you edit or create new shortcuts.
It's all very clean and nicely laid out. Really, anyone who has used an iPhone for any amount of time understands tapping an icon to make something happen, and that's pretty much all you need to know to use Contacts Center. Once you've set up shortcuts, that is.