Advertising comes hand-in-hand with almost any free service on the internet, but those ads are only useful to companies if you actually look at that them. Facebook has been trying to filter out unwanted ads for awhile, but now it's taking a direct approach: it's simply asking users what they don't like. From now on, whenever users select "I don't want to see this" on an item in their newsfeed, Facebook will ask why: is it offensive? Is it spam? Have you seen this ad before? In all, the social network will give users five options to chose from and use the data to adjust ad distribution accordingly. In tests the feature showed a significant reduction in ads reported as inappropriate. Check out the company's official announcement at the source link below.