You'd think that YouTube would launch a subscription video service ahead of its rivals given its love of original content, but someone might just beat it to the punch. Vimeo's Kerry Trainor tells Recode that his company already has a subscription option in development. He's not providing details of how it will work, but it would be a logical extension of Vimeo's successful On Demand option. Viewers want to pay for a "whole world of content" that wouldn't reach them any other way, he says. However it pans out, Vimeo might want to hurry -- YouTube is openly toying with the idea of its own subscription service, and it could easily steal the thunder from competitors if it's first out of the gate.
[Image credit: Brian Crano, Vimeo]