The Association for Computing Machinery's A.M. Turing Award is often called the "Nobel Prize of computing." Every year since 1966 it's been awarded to an accomplished computer scientist or engineer like Douglas Engelbart, the inventor of the computer mouse. But chances are you've never heard of the award at all, despite it being named after legendary Allied Forces code-breaker Alan Turing. That's because it's never really been that big -- no huge sponsors meant it didn't get a lot of promotion, and the annual prize was limited to a relatively modest $250,000. That's about to change with the 2014 award thanks to the largess of Google. The company's been a co-sponsor of the award since 2007 alongside Intel, but now they're taking full control of the prize money, upping the package fourfold to a rather hefty $1 million.