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Bandai Namco changing name again, adds Entertainment

S. Prell, @SamPrell

You know how sometimes a friend will try to come up with an awesome nickname for themselves, but they don't ever seem to stick with it? Kind of like your classmate Robert Pinkleton from fourth grade, who told people to call him "Rob," then "Bob," and finally "Rob Bob"? We wonder if he got a job at Bandai Namco, because less than a year after changing from Namco Bandai to Bandai Namco, the company has declared intent to rename itself again, this time to "Bandai Namco Entertainment."

A press release from Bandai Namco (as translated by Gematsu) states, "This change in our name allows us to redefine the scope of our business as lying not solely just within games, but rather more broadly within entertainment as a whole." You know, so that way people don't get confused and think they're just about games. "In doing so, we seek the continued growth of our company through a new, yet wholly recognizable network that will be utilized for expansion into service and contents ventures."

The name change is scheduled to take effect on April 1, 2015. Wait, really? Okay, we have to ask: Bandai Namco, are you just trolling us now?
[Image: Bandai Namco Entertainment]

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