Apple may have owned Christmas, but Samsung won the first half of the year when it came to satisfying shoppers with its phones. The latest stats from the American Consumer Satisfaction Index, which surveys 70,000 consumers every year, show Samsung slightly beating out Apple by two points with a satisfaction score of 81. Sure, it's not a huge lead, but it's a big jump for the company from last year's score of 76. Apple, meanwhile, saw its score fall more than two points since last year. It's always tough to read much into these numbers (was it the Galaxy S5 that helped, or just Android improvements?), but it's still a decent win for Samsung. Don't be surprised if Samsung ends up marketing the heck out of this during the Super Bowl.