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What are Mattel and Google doing with View-Master?

Richard Lawler, @Rjcc
February 6, 2015
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With a View-Master topped teaser (which you can see after the break), Google and Mattel invoked one of our favorite childhood memories -- and frequent inspiration for low-budget virtual reality shenanigans. The two are planning an "exclusive announcement and product debut" ahead of the New York Toy Fair next week, but other than the View-Master theme there's little to go on. Mattel's Fisher-Price division tried a View-Master comeback for the digital age in 2012, although all trace of it is gone now. We'll have to wait until next Friday to see for ourselves what they're planning, but we invite your wildest speculation until then. So what are you thinking -- a plastic pair of branded Mattel VR goggles based on the Cardboard project, or maybe a Hot Wheel based on something else Google has been working on?

[Image credit: (top) Getty Images]

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