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Netflix raises the price of its basic HD plan (again) in the UK

Netflix is investing heavily in new TV originals, and maintaining the standard set by House of Cards, Orange is the New Black and Daredevil doesn't come cheap. With that in mind, it should come as little surprise to hear that Netflix is raising the price of its basic HD subscription from £6.99 to £7.49 per month in the UK. Subscribers are being notified via email, and it's worth noting that the increase only applies to new customers. When the rate was last changed in May 2014, Netflix promised a two-year price freeze for existing subscribers paying £5.99 per month. It's not yet clear, however, if those paying the £6.99 rate will be offered a similar deal. At least for now, it seems Netflix is keeping its cheapest plan (one device at a time, SD only) at £5.99 per month and its premium plan (four devices at a time, HD and 4K) at £8.99 per month. At face value the price rise is bad news, but maybe it'll give Netflix the money to hire Clarkson and friends for House of Cars.

Update: Netflix says those paying £6.99 per month can keep their current rate for another year. From May 2016, it looks like everyone will be bumped up to the new pricing.