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TAG Heuer's first smartwatch gets a $400 price bump

Daniel Cooper, @danielwcooper
October 1, 2015
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Normally, when a company changes its mind about the pricing of a forthcoming gadget, it's to surprise us all with a nice discount. Luxury watch brand TAG Heuer, on the other hand, felt that its first smartwatch, the Carrera Wearable 01, was actually too cheap at $1,400. In an interview with CNBC, CEO Jean-Claude Biver revealed that the timepiece, created with Google and Intel, will now actually retail for $1,800. Biver also let slip that the watch will launch on November 9th at the LVMH building in New York. The executive also feels that $1,800 is a fair price for the unit, since it's only a few hundred bucks more than you'd pay for an Apple Watch Hermés Collection -- produced by a rival luxury goods brand that may, one day, be owned by TAG's parent company.

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