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Tesco officially calls time on the Hudl

Jamie Rigg, @jmerigg
October 22, 2015
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Last week, it became apparent that Tesco wasn't gearing up to release a new low-cost Hudl tablet, as it had done in October in years past. When asked about the future of the Hudl brand, Tesco confirmed it had no current plans for a third-generation tablet, but it did say: "We continue to sell our Hudl2 and it remains a popular device with our customers." And so it appeared Tesco wasn't quite ready to call it quits on own-brand hardware, even if a new device wasn't in the cards, and probably never would be. A lot can change in a week, however, and it now looks like we've heard the last of Hudl, with Tesco no longer stocking its tablet in bricks-and-mortar and online stores.

"We have sold out of Hudl2 tablets and will no longer be selling it in our stores or online. We would like to assure customers that we will continue to provide technical support and help to all of our customers who have purchased a Hudl."

No matter how you spin it, Tesco's statement can only be the final nail in the coffin for the Hudl brand. It's been looking bleak for a while now, though, with Tesco's CEO saying late last year that he wanted to concentrate on the core grocery business. Since then, Tesco's either shut down or sold off its various streaming services and e-book store, which were a major part of the reason the supermarket went into hardware in the first place. With those gone, it was only a matter of time before Hudl tablets stopped making sense. After all, if you don't have digital outlets to promote, you don't need a vehicle to promote them on.

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