If you've been tempted by NVIDIA's high-end GTX 970 and 980 video cards, but couldn't justify their high prices, the company's latest entry is made for you. NVIDIA is rounding out its Maxwell family of video cards today with the GTX 960, a desktop GPU that it describes as hitting the "sweet spot" when it comes to price and performance. It's far more powerful than the entry-level GTX 750 and 750 Ti announced a year ago, but at $199 it's significantly cheaper than its high-end siblings (though some variations may be a tad more expensive). Just how powerful is the GTX 960? Enough for you to be able to play modern games like Watch Dogs and Assassin's Creed: Unity in 1080p with the highest settings and still get a silky smooth frame rate of 60 FPS -- at least, according to NVIDIA. Expect to see video card makers roll out their GTX 960 cards over the next few weeks.