If you've been paying attention, you'll know the groundwork has already been laid. Oculus CTO John Carmack said at this year's Game Developers' Conference that the company's formal strategy is to go "big, full consumer on Samsung's next release cycle" -- a pretty clear reference to the upcoming launch of the Galaxy S6 and S6 edge, which work with their own version of Gear VR. Samsung's phone-powered headset already has a paid app store (or a preview of one, anyway) powered by Oculus so users who do splurge on the smartphone accessory will actually have games to play and fragments of worlds to explore.
As luck would have it, Facebook's announcements at its F8 Developer Conference just gave people more of a reason to shell out cash for a head-screen. Soon, your news feed could be full of 360-degree videos to dive face-first into. Guess what they used to demo those videos on-site? Yep: Gear VRs. Getting these things into brick-and-mortar stores was the next logical step for Samsung and Oculus (especially since Best Buy already digs them), and now a real slice of virtual reality has gone from something you'd fantasize about to something that lives a quick drive and a credit card swipe away.