Latest in Conservation

Image credit:

Empire State Building projection shines a light on endangered animals

3 Shares
Share
Tweet
Share
Save

Sponsored Links

If you were hanging around midtown Manhattan this weekend, you may have noticed some exotic animals projected on to the side of the Empire State Building. What was that all about? As it turns out, that was one of the more ambitious examples of tech-powered advocacy in recent memory. It was Projecting Change, a collaboration between the Oceanic Preservation Society and Obscura Digital that used striking imagery to highlight the plights of endangered species, such as snow leopards and manta rays. The piece relied on 40 stacked projectors to beam 5K video on to the legendary New York City skyscraper. At 33 floors tall, the resulting image was clear within about 20 blocks' radius -- you could have had a good view at 14th Street. There's sadly no talk of repeating the event in the near future, but there are replays both on YouTube and Discovery if you want to see what happened.

[Image credit: Joel Sartore and Ron Robinson/Obscura Digital]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
3 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Fitbit is reportedly in the early stages of exploring a sale

Fitbit is reportedly in the early stages of exploring a sale

View
Tilta mods Blackmagic's Pocket Cinema Camera with a tilt screen and SSD

Tilta mods Blackmagic's Pocket Cinema Camera with a tilt screen and SSD

View
Three Mile Island's infamous nuclear plant shuts down after 45 years

Three Mile Island's infamous nuclear plant shuts down after 45 years

View
Samsung asks users to be extra careful with the Galaxy Fold

Samsung asks users to be extra careful with the Galaxy Fold

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr