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Apple's website redesign kills separate 'Store' section

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You'll notice something new if you visit Apple's website right now. Things might look the same at first glance, but a closer look reveals the absence of the "Store" tab. Apple has chosen to get rid of its separate online shop entirely -- "store.apple.com" doesn't exist anymore and redirects to the homepage if you load it. Instead, you'll find Buy buttons in each specific product page, and clicking them adds items to a unified shopping bag (yep, it's no longer a "cart" either) instead of forwarding you to the store subdomain like in the past.

If you're wondering why Cupertino has decided to merge its virtual storefront and warehouse after all these years, an Apple spokesperson told TechCrunch that it's "to give customers one simple destination to learn and buy without navigating between two different sites." The redesigned Apple website is now visible to everyone on the planet. Yep, the company has managed to give it a complete overhaul without downtime, which makes one wonder why the store had to go on maintenance mode every time a new product was announced.

In this article: apple, applestore, retail
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