Latest in Bbfc

Image credit:

Age ratings for online UK music videos are here to stay

Share
Tweet
Share
Save

Sponsored Links

After a six-month trial, the UK government has successfully persuaded record labels, YouTube and Vevo to display age ratings on music videos. Under the new system, labels will pass their work onto the BBFC before sending the final rating onto YouTube and Vevo. The video will then list the classification in its description and, in YouTube's case, be restricted to adult viewers if it's been given an 18. Vevo says it's looking at a similar system that would link ratings to age controls on its site, but we're still waiting on the details.

Sony, Universal and Warner Music are all lending their support, so today the UK government has turned its attention to indie labels. The Department for Culture, Media & Sports is announcing a "six-month pilot phase" today for these smaller companies, but we'll have to wait and see if there's take up. If you're curious to see the ratings in action, check out Couple of Stacks by Dizzee Rascal on YouTube -- of the 132 videos submitted so far to the BBFC, it's the only one to receive an 18 rating. If you're signed out or have a Google account with an earlier date of birth, you should encounter the warning screen above. Of course, such a system should be easy to thwart, but at least adults, labels and video providers have a first line of defence now when it comes to keeping children safe online.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Save $65 on an 8TB Western Digital Elements external drive

Save $65 on an 8TB Western Digital Elements external drive

View
Radiohead's online 'library' hosts rarities, art and merch

Radiohead's online 'library' hosts rarities, art and merch

View
Discovery shows early galaxies could have very short lives

Discovery shows early galaxies could have very short lives

View
Google CEO Sundar Pichai calls for 'sensible regulation' of AI

Google CEO Sundar Pichai calls for 'sensible regulation' of AI

View
FBI seizes site dedicated to selling data breach information

FBI seizes site dedicated to selling data breach information

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr