Sky Sports will show 100 extra La Liga matches this season
To make up for its lack of Champions League and Europa League football, Sky is doubling down on La Liga. The broadcaster will be showing over 300 matches from the Spanish division this season -- up from its usual tally of roughly 200. British interest in the league has always been high, given the quality of teams such as Real Madrid, Barcelona and Atletico Madrid. With the extra games, however, Sky Sports customers will get to see more of football superstars Messi, Ronaldo, Suarez and Bale on their TVs. Are the fixtures enough to counterbalance the loss of the Champions League? No, but it's better than nothing. BT Sport is steadily growing its stockpile of live TV rights, so it's in Sky's interest to do the same. The company still has the lion's share of Premier League rights, but expanding its La Liga offering could stop a few unhappy subscribers from jumping ship.
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