Instagram ads have been around for some time now, but a new report claims the company is looking to boost the in-app shopping experience. According to Digiday, the photo-sharing app is testing 3D Touch and Apple Pay support for those ads from companies that are looking to sell you goods. With the former tool, a long press could give users access to multiple offers or items instead of just one from the Shop Now button Instagram added earlier this summer. The inclusion of Apple Pay will tack on a convenient method for handling payments for iPhone and iPad users. As is the case with any rumor, we'll have to wait and see when, or if, the test features make their way to the app.
Update: Refuting the report, a spokesperson from Instagram told Engadget "this isn't something we are testing at this time." If you see anything different in your feeds over the weekend, let us know.