Snapchat debuted in-app purchases back in September with the arrival of replays, and now it's offering more ways for you to spice up your selfies. The ephemeral messaging app introduced what it's calling a "lens store" today, a collection of photo flair priced at 99 cents each. Lenses aren't new to Snapchat. In fact, they've been around for a while now. However, in addition to the seven or so free lenses that are available each day, there will be an addition 30 paid options. Once you hand over $1 to secure one, it's yours forever, showing up in the app between the free and paid add-ons.