Google revealed the "AMP" endeavor last month to accelerate mobile page-loading times, the slowness of which is a huge user bone of contention. It now says the fast-loading mobile pages will hit search results by early next year, and also gave more details about the project's raison d'etre: ads. The list of partners supporting the effort include its own AdSense, Outbrain and AOL, Engadget's parent company. The AMP project will cut mobile data use and wait times, but Google's not just being altruistic -- it's trying to curb ad-blockers, which heavily impact the company's ad revenue. Apple recently gave ad-blockers a big boost when it revealed it would support them for Safari on iOS 9.