One of the ways that Uber is hoping to win over policy makers is to hire other policy makers to act as its representatives. The firm has formed a public policy advisory board that'll help improve Uber's service and provide outreach to legislators across the globe. The latest bunch of former politicos to sign up with the ride-sharing startup include two former White House staffers and a retired ex-VP from the European Commission. It's the latter that'll be familiar to Engadget readers, since Neelie Kroes (pictured) spearheaded several tech-friendly directives over on the continent. Most notably, she spearheaded the campaign to eliminate roaming charges for mobile users as they travel between member states.