When Star Wars: Battlefront launched, barring a lightweight solo play arcade mode, it didn't have a true single-player campaign. During publisher EA's recent earnings call, executive VP Patrick Söderlund explained that it "was a conscious decision we made due to time and being able to launch the game side-by-side with the movie that came out to get the strongest possible impact." Star Wars movies are a big deal, in case you didn't know.
He added "We got criticized for the depth and breadth of [Battlefront], So as we look at why that was, we have to go back and course-correct that for another version." That makes a whole lot of (marketing) sense, but left players that prefer the solo experience with a game that was a bit lacking.