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Sony adds cheaper 4K TVs to its lineup

There's a 65-inch Ultra HD option for $1,500 on the way.
Richard Lawler, @Rjcc
June 30, 2016
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Sony started 2016 by showing off some high-end 4K TVs with HDR, and with the arrival of summer it's time to see cheaper versions pop up on store shelves. The company says the new 800D, 750D and 700D are entry-level models for its premium XBR line, however only the 800D TVs will ship with HDR-10 support that offers enhanced colors and contrast on things like Ultra HD Blu-ray, Netflix/Amazon streaming and even some games -- the other two versions will get it in a firmware upgrade later this year. They're all Android TVs just like their higher-end cousins, with support for Google Cast and even Logitech's Harmony Hub app.

In terms of price, the 65-inch 750D has an MSRP of $2,300, although it's price is actually listed at $1,500 on Sony's website. The high-end 930D we saw at CES has a listed price of $2,800 (along with better backlighting, Sony's Triluminos display tech and the usual extras), so it's quite a bit cheaper. On the other hand, Vizio's midrange 65-inch M-Series 4K TV also costs $1,500 and comes with an Android tablet remote and support for Dolby Vision HDR instead of HDR-10 (yes, there's another standards skirmish going on), and it's available right now -- so choose wisely. The Sony TVs are ready for pre-order now, with plans to go on sale through Amazon, Best Buy and other retailers in July.

Models and Prices

  • XBR-49X800D, 49" class (48.5″ diag) , $1,499.99 MSRP (Listed price: $750)
  • XBR-43X800D, 43" class (42.5″ diag), $1,299.99 MSRP (Listed price: $900)
  • XBR-65X750D, 65" class (64.5″ diag), $2,299.99 MSRP (Listed price: $1,500)
  • XBR-55X700D, 55" class (54.6″ diag), $1,499.99 MSRP (Listed price: $900)
  • XBR-49X700D, 49" class (48.5″ diag), $999.99 MSRP (Listed price: $800)
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