Russian bank, Sberbank, offers free insurance to Pokemon Go players

There's no denying the success of Pokemon Go. While it has lost some user engagement recently due to questionable decisions from developer Niantic, the nostalgia factor brought on by the Pokemon franchise was a sure recipe for success. What wasn't so expected, however, was the number of people injuring themselves while playing the mobile game. Reports from all over the world have players breaking bones, being robbed, and stepping out in traffic in an attempt to catch them all.

One company in Russia has your back. Russian banking institution, Sberbank, is offering Pokemon Go players free insurance in case of injury while playing the game. Offering up to 50,000 rubles (about $800) in coverage, the insurance is completely free and you can sign up for it in minutes. The sign up is quick, only requiring your name, address, email, and nickname (your Pokemon Go one), and Sberbank will send your insurance card for free, as well.

Sberbank believes that the cost to them will be well worth it if it helps bring financial literacy to those who sign up for the insurance, mainly younger people. CEO of Sberbank, Maksim Chernin, is quoted as saying, "It is important for us that the project will improve financial literacy, as the younger generation will be able to learn about insurance instruments while playing the game."

To bolster that idea, Sberbank locations around Russia have been keeping the PokeStops (places where players and Pokemon congregate) charged with Lures to draw in even more people.