When broadcasters put down billions of pounds to secure rights to the world's biggest sporting competitions, consumers who aren't able to afford or don't want pay-TV subscriptions often miss out. In the past, companies like Sky and BT have laid on a free day or weekend of access to show people what they're missing, but more recently, online video services have proved to be popular alternatives. With the Premier League season kicking off tomorrow, Sky has confirmed it will stream its Soccer Saturday show completely free of charge on Facebook and YouTube.
Sky says that in addition to its normal broadcast on Sky Sports New HQ and Sky Sports 1, Soccer Saturday will be available live on Sky 1, SkySports.com and on the channel's official Facebook and YouTube pages. It'll build on Sky's commitment to share goals and other important match events directly on Twitter and in its official apps.
Although Sky has a record number of live matches this season -- including the first Friday night games -- the company is keen to show that its programming isn't all just cameras at the ground. Soccer Saturday already has solid support, but opening it up to a wider online audience may tempt indecisive viewers to pay up for a proper Sky Sports subscription.