Pandora may be prepping a Spotify-like subscription for launch, but that's not keeping the internet radio service from ramping up its original content. Today, the company announced that it's partnering with The Roots drummer and DJ Questlove on a new station. What's more, the station will feature a 3-hour weekly show curated and produced by the musician called "Questlove Supreme." Pandora describes the show as "a weekly ride through the global musical landscape featuring adventurous music selections, compelling conversations and revealing interviews." The company also says the show will have a similar feel to Questlove's NYU music course.
"Questlove Supreme" is set to debut September 7th on the new station at 1PM ET. If you can't tune in then, the show will repeat for 48 hours and will be available via the artist's mixtape. The list of featured guests will include Saturday Night Live actress Maya Rudolph, producer and engineer Bob Power and Grammy award-winning artist Kimbra. The Questlove station is already live and you can listen to a preview here. What's more, Questlove will serve as Pandora's strategic advisor and the first artist ambassador in addition to working on the station and show.
Pandora has already added popular podcasts Serial and This American Life to its lineup and this new aritst-curated station makes a lot of sense to help pad the library. Apple Music's Beats 1 does something similar with a mix of regular radio shows and artist-hosted weekly installments. It's too early to tell if Pandora is looking to take on Apple's radio offering directly. However, if recent reports are any indication, we won't have to wait long to find out the finer points of Pandora's forthcoming streaming service.