With a slew of new hardware, Google is finally aiming for scale. The new Pixel phones, the smart Home speaker -- these aren't Nexus-level side projects. These are polished, premium projects that Google wants to sell in large numbers. For that to happen, the company will need to spend some marketing dollars -- and based on the official Made by Google website, it's prepared to do just that. One page with "popup" in the URL shows the Google logo and the address "96 Spring Street" underneath. Further down, the page confirms the New York store will be opening on October 20th.