Twitter is already a hotbed of discussion during awards shows, and now it's ready to broadcast one of those shows -- if not necessarily the one you expect. The social network has reached a deal to stream The Game Awards when they kick off December 1st at 8:30PM Eastern. You can watch the whole of Geoff Keighley's hybrid of ceremony and game premieres through either Twitter's website or its official mobile apps, whether or not you're logged in. It's an easy fit when TGA caters to a tech-savvy audience that already offers running commentary on Twitter, but you no longer have to juggle apps or websites to have your say.
The awards show may amount to a test run for Twitter. The company is no longer a stranger to streaming live sports or political events, but live entertainment is relatively uncharted territory. If it can show that there's a significant audience willing to watch awards broadcasts directly on Twitter, it may stand a better chance of scoring deals for massive galas like the Emmys or Oscars. And that's important for a company counting on video to turn around its ailing fortunes.