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Samsung buys full-page apologies in US newspapers over Note 7 recall

Sorry.
Mat Smith, @thatmatsmith
November 8, 2016
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Samsung took out full-page apology ads in the Wall Street Journal, New York Times and The Washington Post in an effort to reduce the damage done after its botched recall of the Galaxy Note 7. "An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry." It's not just its phones, however. The company has also had to issues a a recall for nearly three million washing machines, due to poorly fitted lids that could loosen and fly off during use -- it mentions this within the apology ad too. Samsung has already reported a 30 percent drop in profits last quarter due to the Note 7 recall. "Safety remains our top priority."

The apology continues: "We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers." Hopefully in time for its AI-powered smartphone next year.

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