Apple has admitted that it has no idea how many people are using its News app, according to the WSJ. The confession doesn't put the company in too bad a light, because Apple believes it has been undercounting its users. VP Eddy Cue said that, "We don't know what the right number is. We're in the process of fixing that, but our numbers are lower than reality." He added that was better than being too optimistic, but some publishers are concerned. Atlantic Magazine CEO Bob Cohn, for one, said that his organization needs precise figures for Apple's audience, "and that's still an open question."