Q: Can you talk about whether you guys are helping to fund that or if that's something that Amazon is just kind of taking on their own. And how you think that could potentially impact digital sales, since those are primarily for physical discs. Thanks.
A: Blake Jorgensen - Electronic Arts Inc. - CFO- On the macro environment, we've mentioned a couple of times our caution because of the macro environment. We have not seen anything in our business or heard anything from other players in the business that would imply any economic slowdown in entertainment software.
As I said, we have a level of conservatism about just the global economy, which at some point in time, there's trouble in the global economy that would impact everybody probably. I think our business seems to be operating pretty consistently, as it has been over the last couple of years. The console purchases up through the end of calendar year 2015, our estimate is 55 million units out there, which has exceeded virtually everyone's forecast for the year, and is now almost 50% higher than the previous console cycle.
So all of that is very, very positive; all the gameplay we are seeing and the engagement in things like Ultimate Team we're seeing as positive. We're just conscious of the fact that there's a lot of storm clouds out there and we want to be careful that we don't get ahead of ourselves or the economy in our forecast for the business. And that's what you are hearing.
What does this tell us about the current state of console gaming? Probably not that much, since it was something of an open secret that Sony was "winning" at this point in the console wars. Microsoft's console was described as a "fast and powerful work in progress" when it launched, while the PlayStation 4 was much more polished. In addition, Microsoft was forced to pull plenty of features at the last-minute after fans balked at its higher price (Kinect) and policies on second hand games. Then again, 15 million consoles is hardly an impossible figure to claw back, and the Xbox One has been improving with every release.