Uber announced price cuts to encourage riders to use the service during the winter months a few weeks ago. Today, the price drop is hitting New York City. Passengers in the Big Apple can expect fares to drop by about 15 percent. For example, getting from Bay Ridge to Sunset park used to cost $10.54 with UberX, and now it'll set you back $8.96. The minimum fare is also reduced from $8 to $7 and other Uber options, like the SUVs on UberXL, are seeing a price drop as well.