That's not to say it's lacking in features. In fact, the Alta shares many of the same functions as the Blaze including FitBit's SmartTracker, which automatically detects and records your exercise and sleep routines; Weekly Goals through the FitBit app and message notifications via a Bluetooth connection.
Plus, like the Blaze, the Alta will be modular with eight swappable strap options: four "classic" rubberized bands at $30 a pop, three $60 leather bands and a $100 stainless steel bangle (above). The Alta itself will retail for $130. If you don't want to buy direct from FitBit, you'll be able to preorder it starting tomorrow from Amazon, Best Buy, Brookstone, Dick's Sporting Goods, Nordstrom, REI, Target, The Sports Authority, Verizon and Walmart.