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Image credit: Mat Smith, Engadget

The latest menswear accessory is a Surface Book

Japanese department store Isetan has Surface Books and tablets alongside suits, bags and a "hologram" mirror.
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Mat Smith, Engadget

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As the line between fashion and technology continues to blur, Microsoft Japan is taking the well-trodden path of fashion collaboration to promote its Surface Book and tablets. Microsoft has claimed a corner of the upscale department store Isetan Men's in Shinjuku, Tokyo, stocking its hybrid PCs next to pricey fashion items. There's also a digital "hologram" mirror, which shoppers can use to see how they look in 360-degrees. Shop attendants scan you with a Surface -- of course -- while a platform spins you around. The results are then beamed to a floating display so that you can see how you really look. Browse the department store collaboration for yourself in our gallery:

Gallery: Japanese department store and Microsoft Surface fashion collaboration | 6 Photos

Isetan Men's and Microsoft Surface team up is cooler than it has any right to be.

A video posted by MT (@thtmtsmth) on

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Mat once failed an audition to be the Milkybar Kid, an advert creation that pushed white chocolate on gluttonous British children. Two decades later, having repressed that early rejection, he moved to Japan, learned the language, earned his black belt in Judo and returned to UK, and soon joined Engadget's European team. After a few years leading Engadget's coverage from Japan, reporting on high-tech toilets and robot restaurants as Senior Editor, he now heads up our UK bureau in London.

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