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E! has a live daily newscast on Facebook

Because you need celeb gossip in live video form in your news feed.

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E!, your one-stop source for news about which vapid celeb is making out with another, or who is hanging out with another famous person's kids, is taking its brand of journalism to Facebook. Live From E! is the network's stab at bringing gossip and entertainment news to the world's largest social network with a daily newscast. Variety reports that each episode will be between 15 - 20 minutes long (today's premiere is just under 22 minutes) and that they'll be shot entirely with an iPhone 6s Plus. The clips air each weekday at 12:30 PM Eastern / 9:30 AM Pacific and will also be available on E!'s website and mobile app.

The debut episode already has over 162,000 views, but only 256 Likes -- pretty paltry numbers compared to the page's 9 million Likes. If the network promised to bring back Jules Asner, I could guarantee exactly one additional viewer every day.

On a more serious note, the big question here is what the live viewership will look like over time. The modern viewing audience expects programming to fit its schedule, not the other way around. In case puffy gossip isn't your thing, well, ABC has you covered with hard news on the social network.

Harry Styles and Kendall Jenner Pics Leaked, Ben Affleck Praises "Superhero Mom" Jennifer Garner & More - Live From E!

Posted by E! Online on Monday, March 21, 2016

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