When The People's Operator (TPO) launched in the UK in 2012, it stood out for two reasons. On the one hand, a quarter of the company's profits are piped into a charitable foundation, and 10 percent of subscriber spend goes to a charity of their choice. Kudos where kudos is due, but initially high data costs seriously limited the MVNO's potential audience. In subsequent years, TPO -- which piggybacks on EE's network -- has improved the attractiveness of its tariffs, though they've remained 3G-only. Today, however, TPO has finally caught up with the times, announcing its first 4G plan with 2GB of data, 600 minutes and unlimited texts for £7 per month.