The much-anticipated Model 3 was announced at the end of March. Musk had promised a starting price of $35,000, which many believe is the threshold for mass adoption. The Model S and Model X, while impressive and desirable, are out of most people's price range. That was almost by design, however, so that Tesla could focus on the underlying technology and not on fulfilling tremendous order numbers. The company's efforts have also encouraged other manufacturers to get into EV production, slowly improving public awareness and global charging infrastructure. Now, the company believes the time is right for a mass-market Tesla.
Customers will have to wait though. The first vehicles are expected to ship in 2017, starting in the US. The company has warned that it'll be a staggered roll-out -- with over 300,000 pre-orders, it could be a while before the most recent backers are handed their keys. Still, at first blush it appears to be an impressive vehicle. It has a sleek design, 215 miles of range, "Autopilot" assistance and, of course, Supercharger support. Now, the challenge for Tesla is to actually to follow through on its promises.
Including a Model 3 with Ludicrous Mode.