Latest in Entertainment

Image credit:

Netflix knows which video thumbnails you're likely to click

It has the choice of video thumbnails down to a science.
5 Shares
Share
Tweet
Share
Save

Sponsored Links

Have you noticed that Netflix's video thumbnails follow a familiar pattern? That's no accident -- in fact, the streaming giant has developed a whole process for choosing those pictures. In a fresh blog post, the company has revealed details of a testing system that determines the artwork you're likely to see. Based on engagement and views, it can tell that you're more likely to click on images with faces, the fewer the better; it knows that villains are better choices for action movies and kids' shows, too. Netflix also knows which art tends to fare best in a given country, thanks in part to a system that automatically groups related images with different languages, effects and aspect ratios. It's aware if the Brazilian version of a picture is faring as well as the North American edition, for example.

It sounds cold and calculating, but there's a good reason for all this effort. Netflix has conducted studies showing that it has very little time to grab your attention. It'll lose you if you aren't drawn in within 90 seconds, and a typical viewer spends just 1.8 seconds considering each title (82 percent of the time based on the artwork). If the service didn't have captivating thumbnails, you might gloss over that new original series or miss a big movie that finally reached the catalog.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
5 Shares
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Apple may reveal its 16-inch MacBook Pro tomorrow

Apple may reveal its 16-inch MacBook Pro tomorrow

View
Federal judge rules suspicionless device searches at the border are illegal

Federal judge rules suspicionless device searches at the border are illegal

View
Elon Musk: Berlin 'gigafactory' will build Teslas starting with the Model Y

Elon Musk: Berlin 'gigafactory' will build Teslas starting with the Model Y

View
This 'O-29' hum is the sound of Ford's new hybrid SUVs

This 'O-29' hum is the sound of Ford's new hybrid SUVs

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr