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Skagen's first smartwatches are decidedly analog

The Hagen Connected competes more with Withings than Apple or Google.
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Fossil is gradually dragging its watch brands into the smartwatch era, and now it's Skagen's turn: the Danish company is introducing its first smartwatch, the Hagen Connected. The new wristwear is focused on a traditional look over pure tech, and competes more with Withings' Activité watches than the likes of Apple, Google or Samsung. It tracks your fitness goals (that's what the sub-dial is for), vibrates for email and text alerts, and offers customizable shortcuts for common tasks like taking a photo or pausing your music. Effectively, it's a more refined version of the pseudo-analog watches you've seen before -- your friends might never know that your timepiece is talking to your Android phone or iPhone.

The Hagen Connected arrives in September with a starting price of $195. Skagen hasn't said what you'll pay to get the style you want, but there will be models with black, "espresso" (brown) and tan leather straps as well as a Milanese steel mesh. The odds are that there will be at least one variant that matches your wardrobe.

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