Latest in Gear

Image credit:

Twitter's making it easy for content creators to show you ads

But there's now a reason to upload videos directly to the network.
Ben Woods
08.30.16
539 Shares
Share
Tweet
Share
Save

Sponsored Links

Twitter's finally giving creators a good reason to upload videos to its platform rather than YouTube by allowing individuals to monetize content.

The move is an extension of its existing Amplify program, which previously allowed only registered media outlets to display ads before videos. It's also a direct push to try and grow its video platform in the same way that YouTube attracted millions of creators.

Without offering paid incentives to upload content, there was no reason not to upload to YouTube and then just share that video to other networks.

Whether Twitter will deliver on that ambition is another question. It already struggles to retain users and is still working out ways to monetize its products. Making it easy for creators to show ads before videos is great for them, but could potentially upset the network's users.

You do still need to be an approved user before you get the option to tick the box for pre-roll ads, but there are non-exclusivity options that also let you monetize the same content on other networks without penalties. It's a smart move on Twitter's part, asking creators to leap to a new platform would be a tough sell, but offering an additional revenue stream shouldn't be.

Creators will also get the option to work with brands on specific campaigns in some cases, using the expertise it acquired with its purchase of Niche last year.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
539 Shares
Share
Tweet
Share
Save

Popular on Engadget

'Gears 5' will add new modes and maps in its first six months

'Gears 5' will add new modes and maps in its first six months

View
Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

View
YouTube is shutting down its TV-friendly web interface

YouTube is shutting down its TV-friendly web interface

View
SIM-based attack has been used to spy on people for two years

SIM-based attack has been used to spy on people for two years

View
Discord is pulling its subscription service's free games library

Discord is pulling its subscription service's free games library

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr