Twitter's first big splash in TV arrived with last night's NFL simulcast, and now the numbers are in. According to the stats, the livestream averaged some 243,000 viewers that it says watched an average 22 minutes of action, with 2.3 million people watching at least 3 seconds of the game or pregame show. Despite being mostly well received by viewers, those numbers are quite a bit lower than the 2.36 million average / 15.2 million unique Yahoo noted for its stream of a London NFL game last year.
This Jets/Bills game was also a national simulcast on CBS and NFL Network, with a viewing audience across platforms that had an average audience minute basis of 15.7 million. Another difference is that Yahoo had a number of international viewers, and featured the game on its homepage which still gets a lot of traffic.