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3 Lessons I Learned From Writing My First Technology Book



Although it has only been a couple of days since the release of my new book, I have discovered some very interesting facts about publishing. My book is titled; "Humans and Robots The Future Is Now." I cover the smartphone industry and the benefits businesses gain by having a smartphone application developed for their business.

My objective is to use very simple terms and examples to outline my technological perspectives highlighted in my book. My expertise comes from my experience developing award-winning mobile applications for Andriod and Apple devices. I also cover technological topics as a Certified Market Expert with Business.com, The Huffington Post and other major publications. It seemed like a no-brainer to write a short book providing business owners a plain-English guide they can refer to when questioning the need to take their businesses mobile. Here are 3 lessons I learned after writing my first technology book.

1. The public is not interested in tech books.

"Successful people tend to choose educational books and publications over novels, tabloids, and magazines." Andrew Merle of Observer.com


My target market is business owners who are considering utilizing mobile technology to extend their businesses reach. My book has a very affordable price point ($9.99) and is not intended to make myself wealthy but intended to place a reasonable value on the information I have compiled through research. If James, the local grocery store clerk does not buy or care for my book I don't lose any sleep or get discouraged, I understand that the topic I am covering is not a "popular" or "trending" issue. I am focused on a particular demographic of professionals, their opinion is the only one that truly matters.


2. People expect books to have hundreds of pages

I love reading short books. I have very limited time, I am a business owner, philanthropist, journalist, and technologist, not to mention a husband and a father. I don't have the time to read hundreds of pages and I sure don't have the time to write hundreds of pages. Many business owners face a similar situation, so why would I write to impress people with word count when I can count on the right words to engage my target market?


3. Your book will extend your reach even if no one purchases it

"Why should I write to impress people with word count when I can count on the right words to engage my target market?" -Dr. Jeff Shuford


Your book serves as a testament to your dedication and aspiration to reach more people. I use my book as a way to separate myself from the noise of my competition, I am not concerned with how many people purchase my book. When I die my book lives on through iTunes, Barnes and Noble, and many more digital publications. My next book will be around 50 pages and will include extra exclusive content for my readers, my first book serves as a market tester and a virtual footprint. You too should consider writing a book, and if you want to read mine kindly check out; "Humans and Robots The Future Is Now" it's a great short read!