Latest in Gear

Image credit: REUTERS/Beck Diefenbach

Apple is reportedly testing a set of augmented reality glasses

"We are high on AR for the long run," Tim Cook said.
769 Shares
Share
Tweet
Share
Save

Sponsored Links

REUTERS/Beck Diefenbach

According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes.

If the Apple shades do become a reality, Bloomberg's sources say they will connect wirelessly to an iPhone and will display information, images and other data directly in the user's field of view. At the earliest, a product like this could be announced sometime in 2018 at the earliest, but Apple is notoriously secretive with its product development, which could change course at any moment. What we do know, however, is that Tim Cook has been infatuated with augmented reality, and even more so after Pokémon Go became a widespread hit. "We are high on AR for the long run," Cook said in an earnings call back in July. "We think there are great things for customers and a great commercial opportunity."

Overall, Tim Cook has been bullish on augmented reality. Earlier this year Apple hired up a high-profile AR expert from Microsoft's HoloLens team and purchased the pioneering AR and computer vision company Metaio back in 2015. Although Google Glass flopped hard and Snapchat's offering is more like a wearable camera than an AR device, there's a sense that Apple might actually be able to pull off a can't-live-without-it face computer. On the other hand, we're still waiting for those AirPods to arrive.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
769 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
FCC creates two 'innovation zones' to test next-gen wireless

FCC creates two 'innovation zones' to test next-gen wireless

View
‘Call of Duty’ comes to mobile on October 1st

‘Call of Duty’ comes to mobile on October 1st

View
AT&T reportedly considers offloading its DirecTV satellite unit

AT&T reportedly considers offloading its DirecTV satellite unit

View
T-Mobile’s Sprint merger is opposed by 18 state attorneys general

T-Mobile’s Sprint merger is opposed by 18 state attorneys general

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr