Latest in Culture

Image credit:

KFC's latest weird tech suggests an order based on your face

This is the company's most technically challenging promotion to date.
992 Shares
Share
Tweet
Share
Save

Sponsored Links

KFC is no stranger to getting funky in order to sell its chicken but this one is really out there. The company's Chinese division is partnering with Baidu to create a smart restaurant which will recommend meals based on the customer's looks.

Specifically, the restaurant's ordering kiosks, which are powered by Baidu's computer vision systems, will look at the customer's age, gender and facial expressions to make educated guesses as to what they might be in the mood for. A guy in his 20s, for example, is far more likely to order a big meal with a large soda for lunch than, say, a 75 year-old granny who walks in at 8am.

These are just suggestions of course, it's not like you have to eat what it recommends (yet) but if you're a regular, the kiosks will remember your previous order and recommend that as well. Don't get weird about that last bit, it's no different than the bartender at your local pub remembering your drink order from last time.

For now, the facial recognition kiosks are confined to the single smart restaurant, located in Beijing, but if it's a hit with the public, the technology will hopefully spread.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
992 Shares
Share
Tweet
Share
Save

Popular on Engadget

The best mobile devices for students

The best mobile devices for students

View
Porsche streamlines the Taycan EV’s infotainment system

Porsche streamlines the Taycan EV’s infotainment system

View
Lenovo’s Smart Clock becomes a more capable home hub

Lenovo’s Smart Clock becomes a more capable home hub

View
Wirecutter's best deals: Save $60 on an Acer Chromebook 11

Wirecutter's best deals: Save $60 on an Acer Chromebook 11

View
Samsung Galaxy Note 10+ review: Weird, but in a good way

Samsung Galaxy Note 10+ review: Weird, but in a good way

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr